I conduct end-to-end research in cognitive psychology and neuroscience, studying how people make decisions and translate them into action. My work spans behavioral experimentation, neuroimaging, and computational modeling, from how the brain dynamically allocates effort based on changing demands and rewards, to how motivation shapes real-world behaviors like pro-environmental action. I'm drawn to questions about when and why incentives and personal values fail to reliably drive behavior, and what that reveals about the true cost of effort.